Artefact set up the last Facebook advertising solutions to allow Europcar to both maximise its visitor value and acquire new highly qualified visitors.
To do so, we implemented the full DCO Facebook solutions with Dynamic Ads for Travel, advising Europcar on both pixel & feed structure and implementation.
By setting up Facebook dynamic retargeting, we dramatically increased Europcar’s performance and the strength of its share of voice on Facebook’s family of apps.
We also set up dynamic acquisition thanks to Facebook’s broad audience capacity, leading to a competitive cost per new funnel visitors.
At the end, we could even extend Europcar’s impact worldwide thanks to Cross Border, a new feature that allows a wider reach while mastering COS and volume objectives.